[Editor's note: This is from our past but published today to remind readers Pridefest Denver is this weekend! Hope to see you there.]
Kalo sat cross legged watching the Gay Pride Parade on East Colfax as GLBT floats, dancers, marchers, banners, balloons, and bands made their way from Cheesman Park to the Civic Center. It was his third Gay Pride Parade, the event his dad claimed to be the best parade he’d ever seen, combining the intimacy of small-town acquaintance with the glitz of big-city resources. This time Kalo was alone with his grandpa and a few of his grandpa’s friends. It was a new adventure, the capstone to a week of art experiences in the big city. While making plans for the week I, his grandfather, told his mother we could include the gay parade. She said that was just fine. Kalo agreed, so he and I joined the crowd to see the spectacle and to visit the festival on the mall below the Colorado State Capitol building.
Ten-year-old-cool-man Kalo experienced a day of surprises that he watched with fascination, yet without alarm. His perfect visual memory recorded events and impressions that he seemed to treasure. When Kalo returned to Missouri, he told his parents a number of the highlights—the diverse crowd, the gathering of punk-rock lesbians, the woman who wasn’t wearing a shirt, the body painting, the drag queens, and more—but when his dad asked about the parade, Kalo said it wasn’t as good as the other ones he had seen.
“Why?” his dad asked.
“There were too many beer ads.”
Beer was there—everywhere—in the parade, along the route, and at the festival; everywhere folk slurping, swigging, sloshing, and spilling beer. Whether or not the kid saw all the full and quickly emptying cups I don’t know. He did notice the floats with fifteen-foot-high pitchers, enthusiastic dancers, beer banners, and loud music.
When my son relayed his son’s evaluation, I laughed and said, “He’s right. One of the main sponsors of the event is CoorsLight! They had several floats.” Of course, Coors looks at Gay Pride as effective advertising. They know how many gay bars, if not individuals, purchase their products across the West and value the important gay market. So they cooperate in order to stimulate corporate profits. They can also claim a liberal and open attitude.
I’m not proud of the alliance although I have no real objection to beer drinking. Archaeology clearly demonstrates that humans were brewing and drinking it thousands of years ago in the Middle East. They probably did so everywhere farmers raised grain. They still do, both where they have little advertising and where the market is hyped with the latest media technology combining pro-suds and pro-sports.
Yuck. I just spilled beer on my leg. The kid was right, at least to my sensibility; the Parade does have too many beer ads and way too much beer. Perhaps I am just not that much into the Dionysian revels, being too much Apollonian to simply laugh it off and lap it up. Of course, I too can down my beer even if I prefer another brand. But I don’t feel any pride over it; nor do I feel shame, guilt, or degradation.
Pride and lack of pride stem from a popularized psychology of minority concerns. I’m not into the slogans, but I do value gay pride. By contrast, I know many gay men and lesbians and others who are pleased as punch to be who and what they are but who want no identification with the rollicking groups of dancers, drag queens, leathermen, Dykes on Bikes, and such. But they do benefit from the hard work at The GLBT Community Service Center of Colorado where the festivities are planned, from the public profile of PFLAG members who proudly march for their kids and friends in this public display, and from the quiet work of lobbies for human rights within American law. We can be proud of that. I am. I’m happy to be at the festival drinking a beer or two, eating a sandwich, looking at the booths, watching performances, hearing music, and laughing with friends and acquaintances at this annual family reunion of sorts. It’s nice. I like it.
I’m proud to be here because I know at base it’s political. This mass of proud folk has a voice. Legislators and administrators admit it although sometimes with great reluctance due to their fears of not being reelected. Businesses recognize it with big buck grins. I’m not proud of the shenanigans of some of the revelers here, but I recognize the power Gay Pride represents and its balancing effects in Denver, in Colorado, and in the good ol’ USA. Show your colors, Denver; wave your rainbow flag, Colorado. Be proud enough, USA, to change a few more policies, even some in the military.
Dance, shout, celebrate. Okay, drink a few; even a few too many if you must. Take the bus home or stay over at the close-by apartment of a friend on Capitol Hill. I like our Gay Pride Festival and just hope all of us proud gays will get home safely, meaning without STDs, DUIs, ODs, or DTs.
© Denver, 2010
About the Author
He also blogs at artandmorebyphilhoyle.blogspot.com
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